About

Vision

Our vision is to fuel the growth of innovative and transformative companies by delivering exceptional capital advisory services, optimizing fundraising structures, and facilitating strategic M&A and IPO initiatives. We aspire to be the trusted bridge between businesses and a diverse network of VC, PE, and private funders, creating long-term value for our partners, stakeholders, and society. Committed to upholding the highest standards of integrity, professionalism, and stewardship, we embrace the power of creative disruption to continuously adapt and thrive in an ever-changing financial landscape.

Mission

Our mission is to empower businesses by providing tailored capital advisory solutions, enabling them to unlock their full potential and drive sustainable growth. We are dedicated to fostering a collaborative ecosystem that connects companies with the right VC, PE, and private funders, while ensuring the highest standards of ethical and professional conduct. Leveraging our deep industry expertise and innovative strategies, we aim to create long-lasting partnerships that generate shared value and contribute to a prosperous future for all stakeholders in the global economy.

Core Value

Integrity

Uphold the highest standards of honesty, transparency, and ethical conduct in all our business interactions, ensuring trust and credibility with our partners and stakeholders.

Innovation

Embrace and invest in creative disruption, continuously seeking opportunities to drive growth and deliver value through cutting-edge strategies and solutions.

Collaboration

Foster a supportive ecosystem that connects businesses with the right financial partners, facilitating long-lasting relationships and promoting shared success.

Stewardship

Demonstrate responsible and proactive management of resources, prioritizing long-term value creation for our partners, stakeholders, and the broader community.

Adaptability

Remain agile and responsive to the ever-changing financial landscape, embracing new opportunities and challenges with a growth mindset and a commitment to continuous learning.

Founder Introduction

John Lim

John Lim, a forward-thinking entrepreneur with nearly 20 years of sales and marketing experience, five years of business consulting, and three years of capital consulting and operations expertise, is known for his innovative thinking and strategic leadership across various industries.

Inspired by business leaders like SoftBank’s Masayoshi Son and Berkshire Hathaway’s Warren Buffett, John started his journey in the electronics retail industry after high school. In just three years, he progressed from a sales assistant to a store owner, showcasing his natural business acumen and determination.

Over time, John has sharpened his skills in the banking, finance, and insurance sectors, achieving exceptional performance milestones. In 2015, he co-founded an e-commerce company, becoming an Alibaba.com Malaysia Channel Partner and a channel lecturer and trainer. He later served as the COO and online retail strategy consultant for Malaysia’s largest pharmacy warehouse retail store, Super Pharmacy Megastore, a subsidiary of a listed company.

In 2018, John joined Halsycon Resources Sdn Bhd, a subsidiary of Revongen Group, as the Executive Director and Board Member. He worked in diverse business areas such as Halal laboratories, consulting and training, Jakim Halal certification, Halal e-commerce, printing and media, agriculture, and test kit production.

Throughout his career, John has actively engaged in business consulting, helping small and medium-sized enterprises tackle issues related to business models, marketing strategies, operations, and human resources. His dedication to entrepreneurship led him to co-found the Smart Elite Consortium (SEC) in 2019, where he served as the founding vice-president, leading over 200 business elites in building a positive platform for young entrepreneurs.

In addition to his work with the Smart Elite Consortium, John has participated in various business associations, clubs, and youth organizations. His entrepreneurial projects span industries such as sports promotion, brand design, interior design, fashion pollution education, sugar-free candy distribution, and entertainment production for commercials, movies, and dramas.

In 2022, John founded Phoenix Capital Advisory Sdn Bhd to provide capital consulting services for entrepreneurs, connecting them with venture capital, private equity, and private funders while offering M&A and IPO services.

John’s diverse industry experience includes finance, banking, healthcare, e-commerce, film, printing, and food & beverage. Recently, he has focused on business consulting and capital operations, successfully consulting over 30 companies and helping them secure financing. John’s investments also extend to the health, financial platforms, food & beverage, and fast-moving consumer goods sectors.

Among his personal achievements are securing MYR 1.5 million in financing for a company in just 15 minutes and raising over MYR 50 million for businesses since 2022, with a project valuation exceeding MYR 200 million. Moreover, John coached three teams to reach the top 10 in the U Pitch Startup Competition in 2021, with one of these teams ultimately being crowned the champion. As a coach and mentor in the Sirius A Accelerator program, John has received several accolades for his contributions, including the 2022 Most Valuable Team award as one of the Best Performing Coaches and the 2023 Excellent Team Award as the only recipient.

Drawing inspiration from industry giants and driven by his passion for entrepreneurship and innovation, John Lim is set to make a lasting impact in the world of business.